Mini seri Zack Snyder, Justice League, telah ditayangkan mulai 18 Maret lalu lewat layanan streaming HBO Max.
Dikemas dalam enam episode, kumpulan pahlawan super DC Comics ini pun menarik perhatian dunia.
Namun seperti biasa, film sangat dekat kaitannya dengan mobil. Hampir semua film melibatkan mobil.
Begitu juga di Justice League versi layar lebar yang rilis pada 17 November 2017 lalu. Tentu saja, mobil para pahlawan yang jadi perhatian.
Kebetulan, mobilnya pun sama, yaitu buatan Mercedes-Benz. Memang, pabrikan asal Jerman itu telah menjalin kerja sama dengan Warner Brother, perusahaan film pembuat Justice League.
Diana Prince - lebih dikenal sebagai Wonder Woman - mengendarai Mercedes-Benz E-Class Cabriolet tapi dalam kondisi atap yang tertutup terpal.
Sementara Bruce Wayne, sang Batman, akan berada di belakang kemudi mobil konsep Mercedes-Benz AMG Vision Gran Turismo yang menakjubkan.
Galeri: Mercedes-Benz Justice League
Kedua kendaraan tersebut akan ditampilkan dalam adegan tertentu, yaitu saat Bruce Wayne mengunjungi Barry Allen, juga dikenal sebagai The Flash.
Lalu, Wonder Woman yang mendatangi Victor Stone yang dikenal sebagai Cyborg. Ini fase pengumpulan kekuatan pembentuk Justice League.
Ada catatan menarik soal mobil yang dikendarai Bruce Wayne yang diperankan oleh Ben Affleck ini.
Sejatinya, Mercedes-Benz AMG Vision Concept adalah mobil yang tak nyata alias hanya ada di video game Gran Turismo.
Para insinyur Mercedes-Benz pun dipaksa untuk membangun mobil yang identik dengan Mercedes-Benz AMG Vision Concept untuk kepentingan film Justice League.
Hasilnya luar biasa sehingga tampak mobil itu memang ada sekaligus menyesuaikan dengan interior yang benar-benar sempurna.
Termasuk sejumlah elemen yang diterangi, kursi balap, dan bahkan dasbor virtual. Bahkan, dimensi mobil pun dibesarkan 10 kali untuk mengimbangi proporsi Bruce Wayne yang berotot.
Baca juga:
Sedangkan Mercedes-Benz yang dikendarai Diana Prince memang mobil produksi massal yang sudah tak perlu diapa-apakan lagi.
Selanjutnya, DC Comics akan kembali merilis film tapi bukan keroyokan macam Justice League. Istilahnya, dibuat masing-masing.
Dari kabar yang didapat, ada empat personel Justice Leage yang akan tampil solo. Mereka adalah The Batman yang rencana rilis pada 4 Maret 2022.
Lalu, The Flash pada 4 November 2022 dan Aquaman 2 pada 16 Desember 2022. Rangkaian film yang sangat layak dinantikan.
This autumn, JUSTICE LEAGUE, one of the most anticipated superhero movies of all time, hits global theatrical screens beginning November 17, 2017 in the U.S. from Warner Bros. Pictures - and Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien assault of catastrophic proportions. Accompanying DC’s most iconic heroes on the big screen, the new E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo with its new interior developed for this film, and the G-Class 4x42 will play an integral role in this epic action adventure. Mercedes-Benz will set up a substantial marketing campaign around the film’s theatrical release, including a 30-second TV commercial, print, online and OOH advertising. Activations on social media will also be launching and – for the first time – six exclusive digital comic stories for Mercedes-Benz’ Instagram channels, developed in cooperation with DC‘s Custom Creative Studio. The TV commercial launches on October 6 in the US, Europe and China. The first digital comic will release on October 20 on Instagram, with all other stories following in quick succession.
“With JUSTICE LEAGUE, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman,” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars“ . And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG Vision Gran Turismo? We are therefore highly excited to partner with Warner Bros. Pictures on this much-anticipated movie as we reach out to as many people as possible with a creative and innovative campaign.”& amp; amp; amp; amp; amp; amp; nbsp;
The Mercedes-Benz E-Class Cabriolet premiers on the silver screen as the vehicle driven by Diana Prince. Better known to the world through her Super Hero identity, Wonder Woman, Diana takes the E-Cabrio for a ride on a mission to speak with Victor Stone, aka Cyborg. An additional automotive highlight in the film is the appearance of the Mercedes-Benz AMG Vision Gran Turismo as Bruce Wayne’s vehicle of choice when he drops in on Barry Allen, aka The Flash, to recruit him into the League.
Initially revealed to the public in 2013, the Mercedes-Benz Design team has developed for the Mercedes-Benz AMG Vision Gran Turismo a fully fleshed-out interior with illuminated elements, racing seats and a virtual dashboard section for JUSTICE LEAGUE production purposes. Filming required the whole vehicle to be enlarged to 110% compared to its predecessor, in order to accommodate seating the film’s impressive over 1,90 m tall Bruce Wayne while maintaining its sleek-looking low roofline.
“As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the car for a super hero”, says Gordon Wagener, Chief Design Officer Daimler AG. “Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the perfect car for Bruce Wayne.”
Global Mercedes-Benz promotion via all communication channels
The Mercedes-Benz JUSTICE LEAGUE marketing campaign kicks off on October 6 with the TVC “Hard To Resist”, ahead of the U.S. release of Warner Bros Pictures’ highly anticipated movie on November 17. The TV Commercial will feature all main vehicles appearing in the film and deliver an explanation why Mercedes-Benz vehicles are “ Hard to resist” even if you’re actually a super hero.
The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Cabriolet, as it makes an appearance surrounded by members of DC’s iconic League. And there is another, quite different campaign motif, named “Symbols,” showing an even stronger connection between these Super Heroes and Mercedes-Benz, with a surprising take on the brand’s star.
An extensive “Making of” featurette provides film and comic fans with an exclusive behind-the scenes look at the film shoot, highlighting the main Mercedes-Benz vehicles and the tremendous effort that was necessary in order to build up the Mercedes-Benz AMG Vision Gran Turismo new interior for its big screen debut.